B2B Wholesale App
Yo-Kulak
Yo-Kulak, a B2B wholesale app for elderly warung owners in Kota Semarang, is undergoing a user-friendly design update from its 2021 version. This case study addresses user challenges and proposes UI/UX improvements based on available information and QA team feedback, aiming to make the app more efficient.
Year
2022
Role
UI/UX Designer
Platform
Mobile Apps (Android)
Problem
The core problem identified is the "inefficient and time-consuming process of procuring wholesale products for elderly warung owners in Semarang city.
/ 1 / User Segment
User Segement
Elderly Warung Owners aged 30 and above
Assumptions About Users
Elderly warung owners struggle with technology.
They often buy items in bulk from wholesale markets.
They use apps occasionally but are open to technology.
They frequently order popular items for their warungs.
Cash transactions are their primary mode of business.
/ 2 / Pain Point
Assumption-Driven Pain Point
1
Limited Technology Proficiency
Elderly users may struggle with app navigation and require a simplified interface.
2
Visual Impairments
Small fonts and unclear visuals could hinder users with visual impairments. Accessibility is a significant concern.
3
Resistance to Change
Users might resist adopting new technology, so the app needs to be designed for ease of use.
3
Product Availability
Users have concerns about product availability and ordering efficiency. They need assurance that they can obtain the items they need.
Stakeholder-Driven Pain Point
1
Closing Warungs for Market Visits
Elderly warung owners need to temporarily close their warungs to visit wholesale markets, causing inconvenience to their customers and potentially leading to revenue loss.
2
Finding Specific Products
It is challenging to find specific products that are ready and available at the wholesale market, resulting in time wastage.
3
Product Availability in Wholesale Markets
Products are not always readily available in the market, leading to uncertainty and potential frustration.
3
Minimum Purchase Quantities
Warung owners must buy in significant quantities to qualify for wholesale prices, potentially affecting their financial flexibility and leading to excess inventory.
Affinity Map
The grouped assumption pain points on our Affinity Map reveal key insights into challenges faced by elderly users.
Elderly Users
Limited tech proficiency
Resistance to change
Visual impairments
Frequent Bulk Order Needs
Closing warungs for market visits
Finding specific products
Product availability in wholesale markets
Minimum purchase quantities
Semi-Regular App Usage
Resistance to change
Product availability
Cash Transactions
Resistance to change
Purchase of Popular Items
Product availability
/ 3 / Design
Information Architecture
User Flow (Checkout from Favorite Products)
Design UI
Daftar (Sign Up)
In the account creation process, users input their information and then wait for confirmation from sales personnel. If the data is complete and accurate, and the user is located in the Yokulak service zone, they can become Mitra Warung Yokulak
Beranda (Home)
On the home screen, users can explore
(1) Banner promotions.
(2) Product categories.
(3) Ongoing promotions.
(4) Recommended products.
Pilih Waktu Pengantaran
(Choose Delivery Time)
Users can choose a date and time available for delivery.
UIi Kit / Typography
INTER
WHERE AS A COMMON UNDERSTANDING OF THESE RIGHTS AND FREEDOMS IS
Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by law.
H2
Inter - Semi Bold - 20pt
H1
Inter - Semi Bold - 24pt
H3
Inter - Semi Bold - 16pt
H4
Inter - Semi Bold - 14pt
Paragraph 1
Inter - Regular - 16pt
Paragraph 2
Inter - Regular - 14pt
Button
Inter - Semi Bold - 14pt
UI Kit / Color
HEX #FFFFFF
HEX #6345CC
HEX #515151
HEX #1C1B1E
HEX #303034
HEX #303034
HEX #303034
UI Kit / Button
UI Kit / Component
Prototyping
/ 3 / Design
Testing
In this process, testing is carried out by QA. Iterations are done based on feedback from QA and also the client.
Iteration
/Design UI /Login
In the design phase, I included checkboxes to allow users to select the products they wish to checkout. However, elderly users may face difficulties with this feature. They sometimes forget to check items, and the 'remove all' option proves to be less helpful
Key Takeaways
The Yo-Kulak case study highlights a user-focused redesign, specifically addressing challenges faced by elderly warung owners. Despite limitations in direct user research, we navigated through pain points and assumptions, leveraging insights from internet research. Working with the QA team and receiving feedback from real users through our client helps us make decisions and continuously improve the app for everyone.
Thankyou for Reading
If you have any questions or if you'd like to collaborate, feel free to contact me.
Designer based in Indonesia
© 2023 Asyah Puspitasari