E-commerce
Global Komunika
Global Komunika, formerly known as "JapanTrips," has undergone a significant transformation, shifting from a Japan-centric travel provider to a global service platform. This case study delves into the redesign process, focusing on improving UI/UX and web responsiveness to support Global Komunika's mission of delivering essential travel services to a worldwide audience.
Year
2023
Role
UI/UX Designer
Platform
Mobile App
/ 1 / Objectives
Objectives
1
Enhancing UI/UX
Elevate the overall user interface (UI) and user experience (UX) to create a visually appealing, user-friendly, and efficient website.
2
Web Responsiveness
Ensure the website's design seamlessly adapts to various devices and screen sizes, offering a consistent and user-friendly experience for desktop and mobile users.
3
Global Reach
Adapt the website to cater to a diverse global audience by integrating multilingual support.
4
Service Promotion
Effectively communicate and promote Global Komunika's key services, including eSIM activation, attraction ticket bookings, and train ticket reservations, to a global customer base.
Competitor Analysis
Global Komunika took a close look at what other companies were doing in the travel service industry. We checked out how eSIM GoHub, JapanTrips Web, and Klook were doing things. It was like comparing different travel apps to see what works best for users.
Feature
eSIM GoHub
Klook
Japan Trips
Activity Tracking and Performance Analytics
Comprehensive tracking, GPS mapping, performance analytics
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Visual Content Sharing
Users can share biking activities through photos, videos, and text
Users can share biking activities through photos, videos, and text
Visual content sharing through photos, videos, and Stories
Event Management
Challenges for activity-specific goals and competitions
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Real-Time Engagement
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Built for real-time conversations, trending topics
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Profile Features
User profile with biking statistics, activity tracking, achievements, club participation, activity sharing
User Profile Photo, Username, Bio, Location, Website Link, Pinned Tweet, Tweets, Likes, Retweets, Lists, Moments, Followers, Following
User profile with visual content sharing, Stories, bio, engagement metrics, highlights, and content sharing
Group-Centric Approach
Clubs feature for group formation, activity sharing, challenges
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Showing on Your Feed by Your Follow and Recommendation
Content primarily based on followed athletes
Content based on who you follow and recommended content
Content from followed accounts, posts, and Stories
Social Community and Engagement
Limited social engagement, activity comments, achievements sharing
Real-time engagement, hashtags, following biking accounts
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/ 1 / Objectives
/ 2 / Ideation
Ideation and Feature Selection
Based on the insights gathered from competitor analysis, we organized a brainstorming session with the stakeholders to identify which unique features Bike Aja could implement. These features should enhance the user experience, differentiate the app from competitors, and align with the goals of Bike Aja. Some potential features might include:
1
Biker Community Integration
Creating a dedicated biking community within the app where users can connect, share stories, and discuss biking-related topics.
2
Event Management
Enabling users to create, discover, and join biking events and rides, complete with maps, dates, and details.
3
Biker Resources
A section with articles, and guides related to biking, maintenance, and safety.
4
Personalized Feed
A feed algorithm that shows users content relevant to their biking interests and connections.
5
Privacy Controls
Extensive privacy settings for users to control who sees their content and information.
/ 3 / Design
Information Architecture
User Flow (Create Post)
UI Kit
UI Kit/Typography
MONTSERRAT
WHERE AS A COMMON UNDERSTANDING OF THESE RIGHTS AND FREEDOMS IS
Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by law.
H1
Montserrat - Semi Bold - 24pt
H2
Montserrat - Semi Bold - 20pt
H3
Montserrat - Semi Bold - 16pt
H4
Montserrat - Semi Bold - 14pt
Paragraph 1
Montserrat - Regular - 16pt
Paragraph 2
Montserrat - Regular - 14pt
Button
Montserrat - Semi Bold - 14pt
UI KIT / COLOR
UI KIT / ICON & BUTTON
UI KIT / COMPONENT
Prototyping
Testing and Iteration
In this process, testing is carried out by QA. Iterations are done based on feedback from QA and also the client.
/Design UI /Login
In the login form, users can choose between logging in with email or using SSO
In the login form, users can choose between logging in with email or using SSO
Key Takeaways
The UI/UX design process for Bike Aja emphasized competitor analysis and feature ideation, focusing on creating a dedicated biking community, enabling event management, providing resources, offering a personalized feed, and ensuring privacy controls. The design approach aimed to cater to the unique needs and preferences of the biking community.
The next steps in this project would involve development and implementation, followed by user testing and continuous improvement based on user feedback.